Parliament is not usually the stage for design debates. Budgets, healthcare, international relations. On a spring evening this year, the subject was neon. Ms Qureshi, delivered a striking intervention. Her message was uncompromising: real neon is both craft and culture. She criticised the flood of LED strips, arguing they dilute the name neon. Marketing should not blur the definition. Another Labour voice joined, positioning neon as regional creativity.

There was broad recognition. Data told the story. From hundreds, the number has fallen to a few dozen. The pipeline of skills has closed. Without action, the tradition could vanish. The Commons considered safeguarding, modelled on Champagne. Protect the name. Even the DUP weighed in, pointing to industry growth. Reports show 7.5% annual growth. His point: heritage and commerce can co-exist.

The final word fell to Chris Bryant. He allowed himself puns, lightening the mood. Yet beneath the levity, shop neon lights he acknowledged the case. He cited neon’s cultural impact: the riot of God’s Own Junkyard. He emphasised longevity. Where lies the problem? The risk is confusion. Craft is undermined. That threatens heritage. It is no different to whisky or Champagne. If Scotch must come from Scotland, then signage should tell the truth.

This was about identity. Do we accept homogenised plastic across every street? We hold no doubt: authentic glow endures. The Commons was illuminated. The Act is still to come. But the spotlight has been lit. If Westminster can defend glow, so can we all. Look past cheap imitations. Keep the glow alive.

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