Luke Ashton: Betfair Criticised by Coroner Over Gambler's Death
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Luke Ashton: Betfair criticised by coroner over gambler's death
29 June 2023
ByDan Martin
BBC News
A coroner has actually found Betfair needs to have done more to assist a gambling addict before he eliminated himself.
Luke Ashton, 40, from Leicester, died in April 2021 after developing big debts betting online.
An inquest heard he staked bigger amounts chasing his losses in the weeks before his death.

Coroner Ivan Cartwright said he was concerned Betfair did not meaningfully interact or step in when Mr Ashton's betting activity increased.
He concluded gambling disorder was a cause of Mr Ashton's death.
Missed chances
The inquest, at Leicester City center, heard before he died, Mr Ashton had been wagering more than 100 times a day, including early in the morning and late during the night when his partner was asleep.
He placed 1,229 bets in March 2021 and on one day of that month alone he deposited ₤ 2,500.
Mr Cartwright stated: "He was assessed as being a low-risk bettor although his activity was more intensive in the 10 weeks prior to his death.
"The operator did not step in or engage with Mr Ashton in any meaningful method.
"Betfair might have done more in the appropriate period and needs to have done more in what I find was a turning point between late January and April 2021.

" were missed that could potentially have changed the result for Luke."
Mr Ashton's body was found in a leased flat near Mexborough, South Yorkshire, after his other half reported him missing out on and his phone was tracked using an app.
Betfair was contacted us to give proof to the inquest as Mr Cartwright looked for to establish whether the firm's actions added to Mr Ashton's death.
Lawyers for Mr Ashton's household said the company ought to have determined him as an issue gambler and taken "more and more powerful steps" to keep him from damage.

Betfair told the inquest it used a computer algorithm to monitor client wagering and that Mr Ashton was considered "low threat".

the yohaig code business stated its algorithm discovered absolutely nothing in his wagering patterns that would trigger human intervention that may have limited his gambling.

Instead Mr Ashton was sent 8 automated and generic "awareness" e-mails by the business.
Tragic result
Mr Cartwright stated he was "perplexed" the algorithm did not flag Mr Ashton as an issue gambler.

He said had that occurred there were chances to get assist for Mr Ashton who had actually had confessed his gambling problem to his wife in 2019 but later hid the fact he had actually begun wagering again.
Richard Clarke, the handling director of client relations for Flutter UKI - Betfair's parent company - gave proof to the hearing and was asked by the the household's attorneys if he felt the company must have done more.
Mr Clarke stated: "We have looked really carefully at the actions we took and we are positive we satisfied the regulatory requirement at the time.
"As a business, clearly looking at the awful outcome here, I would love to have done more."

He stated Betfair had actually presented even more safeguards because 2021, consisting of deposit limits from clients returning from self-exclusion durations and financial vulnerability checks, however they came in before the firm was warned of Mr Ashton's death.
Mr Cartwright pertained to a narrative conclusion that Luke passed away as a result of his own actions.
He stated he would prepare a Prevention of Future Deaths Report with suggestions based on the "complex and uncommon case".
After the hearing, Annie Ashton stated: "The coroner's conclusion validates what I have constantly thought that gaming caused Luke's death.
"It vindicates what I have actually argued all along that betting is harmful, damages families and triggers suicide."
She stated she hoped the inquest's findings would urgently trigger gaming companies to much better communicate with clients.
She said Betfair's assessment of her husband as "low risk" was not fit for function.
Mrs Ashton described her spouse as a "bright pleased and bubbly individual" who made pals quickly.
"As a partner and a father, Luke was nothing except supportive and happy," she added.
"He was a genuine rock to all of us but in truth he masked his own pain to protect us from what he was going through."
Ian Brown, primary executive of Flutter UKI, said: "We want to restate our genuine condolences to Mrs Ashton and her household. We are genuinely sorry for their loss.
"Flutter UKI is dedicated to doing the ideal thing and producing an environment for clients to enjoy our items in a safe and sustainable method.
"Over the past three years we have made significant changes to our controls, including necessary deposit limitations for clients who return to our websites after a duration of self-exclusion.
"We hold ourselves to the absolute greatest standards in the market and we will, of course, incorporate extra knowings from this promotion code tragic case into our systems and processes."

If you have actually been impacted by any of the concerns in this promotion code story, you can go to the BBC Action Line for aid.

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